The average person will spend nearly 1.75 hours each day interacting with social media, which accounts for about 30% of total time spent online. That means that there is a wide range of opportunities for engaging with customers on a small and large scale, as long as you know how to utilize the tools that social media presents. In order to use social sites to your advantage and make more of your customer relationships, you’ll want to recognize what your customers do when they are dedicating so much time to sites like Twitter and Facebook.
Shopping
Online shopping has become commonplace for individuals of all age groups and backgrounds, and brand trust/recognition is a powerful tool when it comes to digital shopping. Because shoppers will not be seeing products or speaking to sales representatives in a store, they need to know that they can trust the company they are shopping with online. Social media reputation is a huge part of this trust, since your company will have a personality and reputation based on status updates, tweets, and other social tools that have become integrated into daily life.
Offering feedback
In the modern age, customers with feedback of the positive or negative variety can go directly to a company through social pages to post comments or questions. Did you know that the majority of customers who do so over tweets actually expect an answer from the company within an hour? That’s why it is not only important to listen to your customers, but to communicate with them as well. Even a negative initial comment can turn into a positive lead if it is met with a prompt, helpful response.
Sharing experiences
In addition to communicating directly with companies, your customers will communicate with each other about the experiences they’ve had with your business and your competitors. By listening intelligently to what your consumers have to say, you can create products and services that are custom tailored to their needs.
To create a stronger social presence for your business or launch a comprehensive web-marketing overhaul, get in touch with Anchor Wave at (520) 622-3731. You can also reach us online to discover our web design and marketing services based in our Tucson, AZ headquarters.
