As a small or medium-sized business owner, it can be tough to find time outside of your everyday responsibilities to work on marketing for your organization. Partnering with an internet marketing firm, however, allows businesses of all sizes to leverage blogging and other leading online strategies.
Writing a business blog is an online marketing best practice due to its SEO, branding, and bottom-line benefits. Yet many organizations do not engage in blogging because they do not have the help of an internet marketing firm and become discouraged by common misconceptions about blogging.
Below we’ll review three common myths about business blogging and provide tips for overcoming these perceived challenges.
Myth # 1: “Our business doesn’t have the time or resources to blog.”
Small businesses can overcome time constraints and limited manpower by outsourcing their business blog needs to a trusted internet marketing firm. An expert internet marketer can work with you to build a blog into your website, develop an SEO Keyword strategy, and even brainstorm blog content. Leading-edge firms will even offer blog-writing services, where they deliver edited and high-quality blog posts for your business each month.
Myth # 2: “We don’t have anything to blog about.”
You would be surprised about how many potential blog topics exist for different types of businesses. Whether you are a plumber, HVAC repair businesses, dog-walker, or restaurant owner, an expert internet marketer can help your business to find relevant topics to blog about.
Myth # 3: “No one is going to read our blog.”
Google will read your blog. The search engine’s web crawlers, or “spiders” will find your blog content and index it. Once Google indexes your blog content, your company will be more likely to show up when potential customers are searching for relevant keywords. For example, a query for “Air Conditioner Repair in Tucson,” might turn up search results for a blog post on “3 Tips for Air Conditioner Repair” that is optimized for the searcher’s keywords.
At Anchor Wave in Tucson, we specialize in web design and online marketing and help small businesses to build a stronger web presence. If you’d like to find out more about creating a business blog, or engaging in social media and other online marketing tactics, contact us today at (520) 622-3731.
