Good website design should lend an air of credibility to a business. A well-designed website is much like the reception area of an office. If a customer enters a reception area and sees a half-dead plant, tacky clown paintings on the wall, and an empty receptionist desk, then they will probably turn around and walk out the door. A reception area with great lighting, warm and inviting furnishings, and a smiling receptionist, however, will make visitors feel comfortable and assured.
When you’re designing a business website, you want visitors coming to your homepage to get an immediate feeling of confidence that they are in the right place and that your business is trustworthy. Here are a few web design elements that can help establish customer trust online:
Showcase Affiliations
Is your business affiliated with the local Better Business Bureau or Chamber of Commerce? Does your organization belong to any industry groups or associations? Make a list of all the business affiliations you have and share that list with your website designer. The designer can create a trust box on your home page or “About” page, using the appropriate logos and links for each group or association. In the world of online marketing, it is a proven fact that these trust indicators increase a customer’s confidence in a business.
Share Certifications
Almost every industry has its own set of certifications, licenses, degrees, and qualifications that indicate a level of expertise or a specialty. Whether you are hiring a dog groomer, real estate agent, or a doctor, you’ll likely want to see certain qualifications before making a decision. When designing a business website, share licenses or certifications up front on a homepage or an “About” page to make customers feel comfortable.
Create a Detailed About Us Page
The “About” page is a good place to include reassuring information, such as industry associations and licenses and certifications. This page can also further build trust by including the number of years you’ve been in business and any history behind the company. To connect with potential customers as more than just a faceless business, add a small headshot and a brief biography for the business owners or members of the management team.
Do you think your website effectively builds trust with customers or is it time for a re-design? To learn more about improving your company’s web design and online marketing strategy, contact the experts at AnchorWave in Tucson. We can help you with all of your business website needs. Visit us online to sign up for a free consultation or call us at (520) 622-3731.
