You might be familiar with traditional search engine marketing in which you optimize your website to appear higher in search results for given keywords. However, there are many other ways to show up in search results, some of which drive more direct customer action. Being a top result in Google Maps results can significantly boost business for you, because it will show customers what they’re looking for when they are ready to make a purchase action. So how do you get to a higher rank in local results and Maps searches? Follow these tips:
Claim Your Google My Business Listing
If you want to show up on Google Maps, you need to have your name, address, and phone number prominently featured on your site and accurately listed in your Google My Business listing. To ensure accuracy, claim your listing and verify that your contact info, hours, and website are correct. You might also categorize your business with a service or product keyword, so people will see your business when it’s a relevant search result for them. For example, if you own a Mexican restaurant, you’ll want to tag your business as such so that it comes up when someone searches “Mexican food near me.”
Embed a Map on Your Website
Google favors both consistency and convenience, so it can be a boost to your search results when you embed a Google Map on your website featuring your location. Not only does this help customers find you easier, but it sends out a signal to Google that your business lives in a specific location.
Encourage Customers to Give Reviews
Businesses with lots of positive reviews will be higher up in the ranks, so do encourage customers to leave reviews on Google (and other sites) for your business—particularly after you’ve provided great customer service.
For directory management, reputation management, and all of the services you need for a strong online presence, connect with Anchor Wave. You can reach us on our website or by calling (520) 622-3731 to discuss the marketing needs of your business.
