It’s important to be realistic when you assess what works and what doesn’t work for your business, because this is the only way you can decide what needs improving. New methods can bring more people to your website, make your content more readable, and make search engines more aware of your presence. Here’s more on the signs that you need a new keyword strategy.
Not Enough Traffic
The purpose of search engine optimization is to organize keywords in a way that makes a certain page appear higher up in the search engine rankings. To do this, you need to know how to play by the rules. If you’re noticing that you haven’t been getting the traffic you’d like, look for your own page on your search engine of choice and see where it comes up. Changing how you use your keywords can impact your ranking, which then affects how many people come across your page.
Blogs Aren’t Readable
Some people don’t put enough keywords into their blogs, but others use too many. If you find yourself “keyword stuffing”, then it’s time to change up your strategy. You want to include enough keywords, but you also want your content to be readable. Additionally, too many keywords can hurt your ranking rather than help it.
Wrong Keyword Use
It helps to think like your target demographic when deciding which keywords to include in your content. If you’re not using the keywords that your customers are searching for, you won’t get your page in front of the right people. Think about your choice in keywords and how they relate to your product or service and the people who you aim to help.
Have you realized that it’s time for you to upgrade your keyword strategy? Call the Anchor Wave team at (520) 622-3731. We’re proud to offer top of the line web design, social media management, and search engine marketing services. Feel free to visit our website to learn all about our business.
