You should always do what you can to acquire more leads, as that’s what will propel your business. Poor web design can turn potential customers off, which will in turn affect your sales. Keep reading to find out if your web design is causing you to lose leads and what you can do about it.
Confusing Navigation
The appearance of your website might mean even more than you think. If it’s difficult to get around your site, people will be less likely to visit at all. That’s why you should make sure your web design is as intuitive and easy to use as possible. This can help generate clicks rather than inhibit them, which means more traffic will head towards your website, giving your brand more exposure. Think about the way you get around your website and how easy it is to find each page, and address any roadblocks you come across.
Poor Mobile Layout
When the internet first came into use, all web designers had to worry about was how their pages would look on a desktop browser. Now that there are so many mobile devices available, there’s much more to consider. You need to make sure that your web design is optimized for cell phones and tablets as well as desktop and laptop computers. A bad mobile layout can keep people from accessing your site, taking away opportunities for sales.
Wrong Font Choices
Your viewers need to be able to read the text on your site, so be careful when you choose your fonts. You also need to choose font colors that are contrasting enough, but also pleasing to the eye. Abrasive font choices can drive customers away immediately and cause you to lose your leads.
If you want to keep your leads and turn them into conversions, the team at Anchor Wave can be of service. Our specialties include search engine optimization, email marketing, and web design. Give us a call at (520) 622-3731 or check out our website for more information.
