Social media accounts provide a wonderful conduit through which you can quickly and effectively reach a large audience of consumers. When your company has more loyal social media followers, they will continue to share your blogs, tweets, and posts, further increasing your online visibility to attract new customers over time. Understanding how social media works and how accounts attract followers are the keys to gaining and maintaining more social media followers of your own.
Post Consistently
One of the simplest—and most important—steps to getting more social media attention is posting consistently. When too much time passes between your posts, it is easy for consumers to overlook or forget about your business. If you find that you have difficulty developing fresh material for all of your accounts consistently, paring down to focus on just one or two of your accounts can help you increase your posting frequency while still maintaining the relevancy and appeal of your posts.
Monitor Your Audience
Social media emphasizes concepts such as sharing and trending. Addressing topics, concerns, and trends that your followers find interesting will ensure your content remains relevant to your audience. Taking the time to engage your customers and observe their sharing patterns can reveal the best strategy to can keep your own posts visible and appealing to your consumers.
Make Sharing Easy
Making it easy to share and repost your blogs, tweets, and photos will increase the frequency with which they are shared. Adding social media buttons to your website and all of your social media content will make clicking those buttons easy, encouraging your followers to share your posts with others.
Anchor Wave can help you manage your business’ social media accounts with our smart social media marketing solutions. We will work with you to develop and maintain your online image to better reach your current and future customer base. Please call us today at (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix; you can also reach us online, where you’ll find additional information about our team and our services.
