Search engine optimization (SEO) is a complicated practice, and there are many factors to consider when it comes to building a successful campaign to improve your search engine rank. One of the most fundamental steps you can take in managing your SEO campaign is rethinking the structure of your domain names and URLs, which can make a big difference as search engines sort and display relevant content to users searching for terms associated with your business. Below you can see some of the key facts to remember when it comes to URLs as you adjust your SEO strategies.
URL readability increases ranking
A good URL is one that is easy for a person to read, meaning that it is not cluttered with extra characters and unreadable clusters of letters. When a URL is simple and readable, it is more likely to be ranked favorably in search results and result in a higher click rate.
Keyword-rich URLs factor into searches
Keywords are not just for content; they can also be a helpful tool in SEO for a number of reasons. First, think about how often URLs are copied and pasted. When they are pasted with no anchor text, they need to reflect the content that they have to offer to users who click the link. Therefore, keywords will be an asset. Studies have shown that the format of a URL is also a leading factor in how individuals will choose which link to click in a given search.
Short URLs are successful
In keeping with readability and accessibility, you should be careful to keep URLs shorter than 50-60 characters. If your URLs tend to exceed 100 characters, it may be time to reformat for a higher rate of click-throughs.
To learn all the tricks of successful SEO, you might work with a marketing firm like Anchor Wave in Tucson. We provide custom marketing strategies for each of our clients, so don’t hesitate to call us for a quote today at (520) 622-3731.
