About 2 billion people across the world have active social media accounts, and many of these individuals have accounts on multiple platforms, including Facebook, Instagram, and Twitter. With such a wide audience available, it is almost impossible to avoid social media in your business’s marketing strategy. Social media sharing is an easy way to get your company name seen and recognized, so you will want to know the basics of effective social media strategies for businesses in any industry.
Learn the art of retweeting
Retweeting can allow you to grow your brand while using existing content, ideally from influential people or organizations within your industry. When you retweet, remember to edit or quote the original tweet and credit the author rather than simply hitting the retweet button, which will not have the same impact on your social presence.
Find sharable content
Once you learn the best practices for resharing content, you should find some reliable sources for great content that you can retweet to bulk up your newsfeed. Industry publications and trade organizations are always great resources, but you might also use celebrity tweets, general news, and holiday posts for a broader approach that can keep consumers more interested in your account.
Use caution as you share existing content
While social sharing can be a timesaver for your digital marketing, you should still take the time to ensure that any reposted content is appropriate for all audiences and won’t create a negative association for your business. Areas to use extra caution may be with racy celebrity tweets, humorous posts, and political news.
To learn how to navigate the world of social media for your digital marketing efforts, connect with Anchor Wave at (520) 622-3731. Our Tucson team will help you build a comprehensive marketing strategy that lets you see results.
