The design of your website can have a dramatic impact on its usability and appeal. A business website that does not meet consumers’ needs or is difficult to navigate will hurt rather than help your web marketing strategy. If you are looking to create or redesign your business website for better impact, contact Anchor Wave for professional web design and maintenance services in Phoenix and Tucson.
Meeting the Wrong Needs
A website should be designed with customers in mind. When a customer cannot navigate your website because it is designed for employee use, that website is not going to be an effective marketing tool. If you need an online forum where your employees can find or update business information, create a separate internal website and redesign your main website to meet your consumers’ needs.
Lack of Concrete Information
A website that touts your accomplishments without containing the information consumers really need to choose your business will drive people away. Although your website can certainly be a place for you to list awards, accomplishments, and positive reviews, it should also contain concrete information about the products or services you provide. Make sure you devote most of your website to solid, straightforward information that your customers can use.
Unprofessional Design
One of the biggest mistakes a professional website can make is utilizing an unprofessional design scheme. Glaring colors, poorly-designed graphics, hard-to-read-fonts, and coding errors will all detract from your website and lose customers’ interest quickly. Although you may think you’ll save money by designing your website yourself, the truth is that paying an experienced web designer to create a page that looks professional and up to date is one of the best marketing investments you can make.
Don’t let a poorly-designed website hurt your business—call Anchor Wave today at (480) 331-8920 in Phoenix and (520) 622-3731 in Tucson to discuss professional web design, maintenance, and support! We will be happy to develop a customized website to effectively meet your consumers’ needs. Click through our blog for even more helpful web design and marketing tips!
