A call to action is a statement typically placed at the end of written online content that offers additional direction to your readers. Your call to action may encourage those interested to sign up for your mailing list or newsletter, check out additional content on your website, or consider your company when they next need the services or products you offer. Thus, crafting an effective call to action is an important part of any successful online presence and marketing campaign.
Concepts to Include
A call to action should provide guidance for your readers, providing a clear next step—or set of options—to pursue. This technique does not mean you need to make a “hard sell” or “sound pushy”; rather, it provides an avenue through which you can encourage your readers to learn more about your brand and your services. Make sure the options you provide are clear, tailoring the tone of your call to action to meet your preferences. You should also include information necessary to take the steps you suggest, such as a link, telephone number, or other means of contacting your business.
Techniques to Use
There are a variety of writing techniques you can utilize when creating effective calls to action in your online content. One popular technique is to engage your readers by asking them to leave a comment or share the information provided with others. Alternatively, you can direct the reader to additional content and information via a link, downloadable content, or phone number. If you are interested more in directly selling your products and services, include links or information that allow readers to instantly purchase your services.
Anchor Wave specializes in the creation and management of online business content, ranging from website design and social media management to web and email support and hosting. If you’re ready to incorporate innovative and effective internet solutions into your marketing plan, you can contact us by calling (480) 331-8920 in Phoenix or (520) 622-3731 in Tucson. You can also find out more about us and the services we provide on our website.
