Your website says a lot about your business. Many of today’s customers rely on Internet searches to help them learn about businesses that provide the products and services they need. Creating a user-friendly website will build a stronger online reputation that draws in more customers. Look for these user-friendly elements in your web design:
Content that is Easy to Scan
Companies work hard to create online content. But visitors are not always looking for full blogs; sometimes they are just on the hunt for keywords. It is important to provide information that will inspire visitors to use your products and services, but you must also keep it simple to keep visitors interested. Create content that is easy to scan so visitors can find the keywords they want and continue reading to find the information they need.
Simple Navigation
Simplicity is essential for maintaining a user-friendly website. This is especially true when it comes to navigation. If visitors cannot find links to the pages they want to visit, they will leave your website and look for one of your competitors. Choose links or buttons that are organized and distinguished from the rest of the page. Stick to simple pages that visitors would search for to find more information. This can include a page about your company, a page describing your products and services, and a page with contact information.
Fast Loading Times
Your visitors want to see your website right when they click on it. When websites do not load quickly, visitors can get annoyed and leave. Monitoring your website’s loading times is essential for ensuring a user-friendly experience. You may need to simplify a few elements to make your pages load more quickly. Choosing simplicity in your web design can ensure fast loading times and keep you from creating a crowded site.
If you need some help creating a user-friendly website, turn to Anchor Wave! We specialize in web design for small businesses as well as other SEO services. Learn more by calling our Tucson office at (520) 622-3731 or our Phoenix office at (480) 331-8920.
