The website homepage is the new business card. Just like a business card, your homepage needs to be eye-catching and to the point in order to make a positive first impression. When you work with professional web designers, they will help you implement the following tips for building a better homepage.
Keep It Simple
Don’t let clutter kill your homepage. Choose a few impactful images—or only one—that clearly communicate what products or services your business provides. In addition to visual simplicity, keep the homepage content to a minimum; this includes only displaying choice links to other pages. About, products/services, news, and contact links are relevant for most business websites. Also keep in mind how your desktop site will display on a mobile device. You want to save mobile users from the frustration of scrolling endlessly or loading animated images.
Integrate Social Media
Though you don’t want to overload your homepage, you may consider including a live feed of your Facebook and Twitter posts. You can set this feed to update every time you tweet, share, or like content. By integrating your social media networks with your website, you demonstrate to visitors that your business is active, current, and involved with its community. However, in order to take full advantage of social media marketing, you must remain active or you’ll lose your audience. If a live feed doesn’t appeal to you, consider simple widgets that direct visitors to follow you on Facebook and Twitter.
Match Your Offline Presence
To enjoy successful marketing, your brand should be consistent across all platforms, from your web design to paper flyers. Carefully select your homepage’s color scheme, imagery, typeface, theme, and logo to reflect your business’s brand. Ideally, your customers’ online experience should echo what they encounter in your brick-and-mortar store. The goal is to make your business’ image memorable and instantly recognizable in any form.
If your business website needs a redesign, call Anchor Wave at (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix. Our web design team will create an SEO-focused site that is designed to convert leads, and we give you control to edit and revise the site yourself. Visit our website for more information on our custom, flexible web design services.
