There are many little ways to improve your website design so that its easier for visitors to make a purchase or get in touch with you. By working with a web design firm you can conduct tests to optimize your site design and better meet your business goals. If you're looking for ways to improve your online presence, consider the following four website testing ideas:
1. Readability Tests
Is your website copy easy to read, or does clunky language and complicated syntax cloud your meaning? The easier your website copy is to read, the longer visitors will remain on your site and the more likely they will be to make a purchase or get in touch with you. Some common reading indices, such as the Flesch reading ease score or Coleman-Liau index, score content on readability. Consider using tools like The Readability Test Tool to check readability across an entire URL, or Edit Central to check the quality of your online content one paragraph at a time.
2. Mouse Tracking Tests
A great way to find out how people really use your website is to leverage a click tracking tool like Crazy Egg. This online tool creates a heat map overlay so you can see where visitors click on your website. Sometimes looking at a click map can show you that your most frequently clicked buttons or information are hiding at the bottom of your web page “below the fold.” Then you might want to move those items to a more central and visible location on the page.
3. Testing A New Call-to-Action
A website call-to-action is a button or link that users can click to make a purchase, sign up for something, fill out a form, or get in touch. To get more visitors to take a desired action, you can test the wording, placement, and even design of this button or link. A simple change, for example choosing a red instead of a blue button, can increase the number of clicks on your site. Test changes through Google Analytics using Content Experiments. To get the most accurate results, be sure to test one change at a time, and test for a long enough period of time.
For more ideas on how to improve your web design, get in touch with Anchor Wave in Tucson by calling (520) 622-3731. Our web design and digital marketing experts can help improve your online ROI!
