When a visitor comes to your website and then leaves, is that potential customer gone forever? With ad retargeting, you can stay visible to recent visitors and increase their chances of visiting you again or becoming customers.
What is Ad Retargeting?
Retargeting or remarketing is online advertising that appeals specifically to users who have interacted with your website in the past. This tactic involves a network of websites that displays ads for your business. Using tracking software, the ad will only display to visitors who have recently been to your website. This is an excellent way to show recent visitors your products or offers and get them clicking back to you.
An Example of Retargeting In Action
You have probably already experienced ad retargeting at work. For example, have you ever looked at product online such as a pair of shoes? Maybe you navigated away from the shoe product page and went to another website about something totally different, such as a news publication.
While catching up on the news, you then noticed an ad from the shoe merchant you just visited. You may think to yourself, “Those shoes are really cool, maybe I should buy those.” Now that retailer has you clicking back to their site to make a purchase! This is retargeting in action.
Providers and Pricing Models
There are a few leading ad retargeting providers that we recommend for our clients: AdRoll, Chango, Perfect Audience, and Google Remarketing. Many of these providers also offer Facebook ad retargeting to reach people who visited your Facebook business page. Most solution providers offer cost-per-impression (CPM) pricing, meaning you pay a small fee each time a customer sees your ad. Google remarketing offers both CPM and cost-per-click pricing options.
To learn more about testing ad retargeting for your business website, get in touch with Anchor Wave’s online marketing team. We can help you set up ad retargeting and measure ROI. Give us a call at (520) 622-3731 or learn more about our services online.
