Online marketing is all about creating visibility so that potential customers can find your business online. If you own a Tucson nail salon, for example, when people Google “Tucson manicure,” you want those searchers to find you.
What is keyword optimization?
Keyword optimization is one way to increase the chances that your business shows up for relevant searches. Keywords and phrases should represent your business’ core services or offerings. So, for a Tucson nail salon, “Tucson manicure” might be a good keyword. To get found for that phrase, the salon will then want to include that phrase in blog posts, Pay Per Click campaigns, and website content.
How do I brainstorm keywords?
Not all keywords will be equally valuable to your business. When brainstorming keywords, we recommend first coming up with a big general list of words and phrases. Use your products, services, unique value proposition, frequently asked customer questions, and geographic terms to generate this list. Remember to think like your customers. For example, if you call your product “Widget X” internally, but your potential customers call your product a “back scratcher,” then you’ll want to use the terminology “back scratcher” in your keyword optimization.
How do I find the most valuable keywords?
You’ll then want to refine that general list of keywords to prioritize the most valuable words in terms of search. Below are two ways to refine your general keyword strategy for SEO success:
1. Search Volume: The search volume metric represents the average monthly searches for a keyword or phrase. Volume can vary widely across keyword variations. For example, “pain management Tucson” gets an average of 170 searches per month while “Tucson pain management” only gets 50. In this instance, the business owner may want to focus on the former keyword, which gets more than double the volume.
2. Search Competition: This is a way to measure how competitive a keyword is, meaning how many other websites are also trying to optimize for this term. While you may not to be able to rank for general, highly competitive keywords like “Plumbing,” your business may be able to build visibility around more specific phrases like “Plumbing repairs Tucson.” Focus on keywords with medium or low competition levels.
Once you know which keywords are most valuable to your business, you can add those phrases to website copy, Pay Per Click campaigns, and blog posts. The online marketing experts at Anchor Wave can help your business get started with keyword research and all of your online marketing needs. Visit us online or call (520) 622-3731 to learn
