Email marketing remains one of the most cost-effective and successful ways to reach customers and increase sales. One of the most crucial elements for email success is the subject line.
The subject line is one of the first things a recipient will notice. A great subject line can increase the number of messages that do get opened, read, and clicked on by your subscribers. Read the four tips and examples below to improve your email subject lines:
1. Flaunt the Offer
Use the subject line to let email recipients know why they should open your message. Answer the question “What’s in it for me?” by putting your offer front and center in the subject line. Here’s an example:
Good: “Fall Sale on Children’s Clothing”
Great: “50% Off Fall Sale on Children’s Clothing”
2. Create a Sense of Urgency
It is hard to get the attention of an email recipient who is quickly scanning messages and clicking “delete,” within seconds. Get your messages noticed by using language that emphasizes the uniqueness, exclusivity, time limitations and urgency of your offer. Here’s one way to do that:
Good: “Sale: Half Off Children’s Clothing”
Great: “Sale Ends Sunday 50% Off Children’s Clothes”
3. Be Specific
Be as clear and specific as possible. If you know that your best sellers during back-to-school are T-shirts and winter coats, then put those words right in the subject line. Specific language will help catch the reader’s attention as she skims through her inbox. Here’s an example:
Good: “50% Off Children’s Clothing”
Great: “50% Off Kid’s T-Shirts and Winter Coats”
4. Speak to your audience
Do you use online surveys or forms to learn more about your customers? If you know that one segment of your email list is comprised of mothers with school-aged kids, then you can use this demographic information to create a more compelling subject line. This example makes a direct appeal to that audience:
Good: “Half Off Back-to-School Clothes”
Great: “Be a Super-Mom: Save on Back-to-School Clothes”
Get started with email marketing campaigns today by calling the experts at Anchor Wave (520) 622-3731. Our Tucson-based online marketing team can help your business reach customers through email, social media, search, and more.
