As Google’s algorithms become more and more sophisticated, businesses are quickly discovering that there are no quick and easy techniques that will “fool” the search engine into granting their pages a high ranking. The purpose of Google algorithms is to automatically deliver results that real human users find informative, useful, and engaging. Thus, the best way to ensure that your page appears high in search rankings is to write good content. Follow the tips below to craft engaging copy.
Write Plainly and Simply
Long words, long sentences, and long-winded explanations test web readers’ patience. Most web users want the maximum amount of information about your products or services in the minimum amount of time. Avoid including tangential information in your articles—if you can write more than one paragraph about a topic, it probably deserves its own page or blog post. Deliver information in a concise fashion and you will please your readers.
Organize Information with Subheadings
When people are browsing the web, they often visit several sites in the space of a few minutes. If your page features a large block of text with no breaks, users may not take the time to read through your content. Using subheadings allows users to see what information your article contains, and lets them immediately evaluate whether or not they will invest a few minutes in your page.
Use the Correct Keyword Density
In order to optimize your web page for high rankings, you should avoid the practices that Google and other search engines consider spam. Keyword stuffing is the most common mistake. Inexperienced business owners sometimes believe that the more times their target keywords appear in the text, the higher their rankings will be. In fact, algorithms promote pages that have more natural keyword densities around three to five percent.
The professional team at Anchor Wave Internet Solutions specializes in helping clients build a strong web presence through Internet advertising and search engine optimization. Visit our website or call us at (520) 622-3731 to learn how we can help your business reach more customers online.
