No matter what industry you are in, your business’s website should include an “About Us” page. This is where customers can learn what truly sets you apart from similar businesses in your field, and where you can convince them to choose you over your direct competitors. Many businesses, however, do not take full advantage of the possibilities that an “About Us” page offers. Below are some characteristics that will make yours stand out.
An Engaging Company Overview
The company overview should be more than a laundry list of the services you offer. If you have been in business for many years, highlight your extensive experience in the industry. If you are brand-new, highlight your cutting-edge, modern approach to products and services. If you have an engaging story about your founding or breakthrough success, include a concise version here.
A Specific Mission Statement
When they are browsing your website for information, potential customers like to see evidence that you will provide them with excellent, attentive service. One of the best ways to demonstrate your commitment to quality is by including a mission statement on your “About Us” page. No matter what products or services you offer, focus your mission statement on your customers and the benefits they gain from doing business with you.
Several Recent Customer Testimonials
At the end of the day, customers know that everything on your site is designed to present your business in the best possible light and convince them to buy your product or sign up for your service. They will take everything you say with a grain of salt, so one of the most effective ways to build trust and demonstrate your competence is to include text from and links to real customer reviews that paint your business in a positive light.
Crafting a well-written “About Us” page will help your business win over more customers, but to be effective that page must be part of a well-designed website. Anchor Wave Internet Solutions can build you a sleek, contemporary site that will help you attract and retain customers. To get started, call us today at (520) 622-3731.
