As smartphone and tablet use skyrockets, more and more users are accessing the Internet from mobile devices. With cellular data connectivity over 4G LTE networks expanding and improving so rapidly, WiFi is almost superfluous for on-the-go browsing. People now search for information about local restaurants, shops, and services on their mobile devices. Here’s what a quick, responsive, well-designed mobile site can do for your business:
Keep Users Engaged
By its very nature, mobile browsing must be a rapid experience. Users don’t have the patience to wait for your website’s graphics and plug-ins to load, especially when they are simply trying to get your location, phone number, or address while they are waiting in line at the grocery store or waiting for the oil in their cars to be changed. A slow site can drive mobile customers away to competitors with more up-to-date pages.
Attract New Clients
A responsive mobile site reflects the professionalism and care that you put into your business. Casual users who are searching for your products and services from mobile devices will be impressed by a quick-loading, well-designed site that provides them with easy-to-read information on their tablet and smartphone screen. When your site is more engaging than your competitors’, you can win over clients more easily.
Improve Customer Service Experience
Although it may not seem particularly significant, the responsiveness and utility of a website can affect a customer’s overall opinion of a company. First impressions count, and if a customer’s first impression is that your business has a slow, outdated mobile website, you may not get a chance to impress him or her with your professionalism in your field or excellent face-to-face customer service. If, on the other hand, your site provides customers with clear, concise information, you have already begun to create a favorable impression.
If you don’t have a mobile site for your business, or if you want to optimize your current page, call Anchor Wave Internet Solutions today at (520) 622-3731. We help businesses in Tucson, Arizona and beyond utilize cutting edge technologies to reach a wide audience.
