You can spend a lot of time and money working with a web design company to create a beautiful site that reflects the aesthetic and branding you want for your company, but you won’t rank high in search engine results unless you regularly post new, engaging content that is useful to a wide range of potential customers. Below you will learn how to write content for maximum search engine result rankings:
Identify Your Keywords
Customers seldom search for brand names or long sentences when they want to locate a product or service using a search engine. Instead, they use certain keywords or phrases that succinctly describe what they want. If you want to capture search engine traffic, you need to identify the keywords in your industry and also the most frequently used geographic keyword. Businesses in suburbs like L.A. and Phoenix, for example, might be better off targeting the main city with their geographic keywords.
Write Reader-Focused Content
Although search engines such as Google do use complicated algorithms to determine search engine rankings, these algorithms are designed to highlight well-written content that would appeal to a human reader. If you write pieces focused solely on search engine rankings, you may produce stilted paragraphs and sentences that are difficult to understand and impossible to decipher.
Avoid Bad Practices
In the world of search engine optimization, there are several bad practices that can cause your website to drop in the rankings. One of the worst practices is keyword stuffing, where businesses fill sentences with as many repeated keywords as possible. This produces a hard-to-read text that Google will recognize as spam. You should also avoid duplicating the same content on multiple pages, so don’t copy and paste descriptions for similar products or services.
If you would like assistance building a website and populating it with search-engine friendly content, call Anchor Wave Internet Solutions today at (520) 622-3731. We help businesses in Tucson and beyond implement effective Internet marketing strategies to build their brands and customer bases.
