In today’s fast-paced environment of rapid Google searches, consumers have very little patience for poorly designed websites. When searching for a product or service, customers are often in a hurry, and if they can’t quickly find the information they need about your business, they won’t hesitate to hit the Back button on their browser and return to the search results page. Keep potential clients engaged by avoiding these common website design mistakes:
Inconsistent Design
This mistake often plagues businesses that offer multiple products and services. Business owners may be tempted to create unique, individual pages for every separate offering, but this only confuses and distracts customers. Keep your business’s website design consistent across all pages.
Browser Incompatibility
According to the latest web browser statistics, aside from smartphone and tablet use, Google Chrome and Microsoft Edge are the most popular browsers in the world. Make sure that your website displays correctly on these, but also optimize it for Firefox and Safari. Few things are more frustrating than sites that require visitors to scroll horizontally to access links and information.
Outdated Information
Business owners often build a website, then forget about it. However, this will hurt your search engine rankings, and if your site hasn’t been updated with new content for several years, customers may assume that you are out of touch or out of business. Maintain your blog and post new content at least once a month to stay high in search engine rankings.
Excessive Use of Graphics
Proper and judicious use of images helps keep readers engaged, and can also draw their eye to certain parts of the page such as navigation bars, phone numbers, or contact information. But it’s easy to go overboard with photographs, cartoon drawings, and other visual elements. Make sure that each page is built around a core of readable text content, and never, ever embed videos that automatically play anywhere on your side.
Anchor Wave Internet Solutions can build a website for your business that is tailored to your specifications and optimized for maximum search engine visibility and customer engagement. To learn more about our web design services, call us today at (520) 622-3731.
