For a non-profit, funding is always a primary concern. For many of these companies, private donations make up a large percentage of their income and help to cover overhead including employees’ salaries, office rent, Internet marketing, and other operational costs. One of the easiest ways to solicit donations is through a button on your website. Use the tips below to make sure that donors trust you with their financial information
Use a Clear Call to Action
If you want people to donate money to your organization, you should be straightforward. Do not bury the donation form under links or pages with vague language like “see how you can help us.” Use clear, concise calls to action such as “Make a Difference: Donate Today!” Potential donors like to see transparency and honesty.
Keep the Donation Process On-Site
Although you can accept donations via PayPal or other third-party websites, this may make some potential donors suspicious, as fraudulent companies or individuals may collect illegal “donations” this way. You should invest in an on-site, custom-built e-commerce application that will allow users to make online donations without leaving your website.
Provide Suggested Donations but Allow Custom Amounts
Some donors are unsure how much money to give, and for these users a dropdown box with suggested donation amounts in appropriate increments can be extremely helpful. Other donors, however, do not like the constraints of preset amounts, so you can keep both types happy by offering both custom and suggested dollar amounts for your donations.
Give Concrete Example of What a Donation Provides
Will $10 save a homeless animal? Can $25 provide medicine that might save an infant’s life? Does $50 buy school supplies for one child for an entire year? Pairing concrete benefits with specific dollar amounts can encourage people to donate, as they can quantitatively measure the effects of their financial contribution.
If you run a non-profit, Anchor Wave Internet Solutions in Tucson, Arizona can help you build a website that will provide potential donors with information about what your organization does and help you collect donations online. For more information about our web marketing services, call us today at (520) 622-3731.
