Investing in a blog with engaging content can help you expand the customer base for your products and services, but some businesses do not tap into the full online marketing potential that a blog provides. The tips below will help you get the most out of the content on your business’s blog, so you can maximize the return on your investment.
Share the Post as Much as Possible
In 2013, social media sites such as Twitter and Facebook see an enormous amount of Internet traffic, and links to articles distributed on these sites can quickly go viral. Each time you post a blog, make sure to highlight it on social media for maximum distribution potential. If your article is well written, fresh, and interesting, users may share it and create backlinks to your site. You can help generate interest by including short excerpts in your social media updates.
Use Content for Client and Team Education
The content you post on your blog should have direct relevance to the products or services that your business provides. When customers have questions, you can send them links to the relevant posts in order to generate more traffic. You can also use past blogs to educate new team members on basic aspects of your business, so that you can continue to draw value from the content even after it is posted.
Offer E-Newsletter Subscriptions
Less tech-savvy customers may not use social media, but that doesn’t mean that you can’t make your blog content available for them. If you have an older-generation client base, consider including blog posts in a printed newsletter. For customers with minimal technological know-how, monthly email newsletters can also deliver content from your blog directly to their inbox. Many people who do not have social media accounts will scrupulously check their email, and quality content delivered here can still engage them.
If you do not yet have a blog for your business, or if you need help distributing your content or tapping into your blog’s full potential, call Anchor Wave Internet Solutions today at (520) 622-3731. Many businesses in Tucson and beyond have already profited from our Internet marketing and SEO services.
