In the second decade of the 21st century, savvy small business owners know that the quickest and most efficient way to expand their customer base is by building a good website. When potential clients search for a business that provides a service or product they need, they simply type a few key words into Google. To capture their attention with your website, keep in mind these five tips:
Less Is More
Flash animations, music, self-playing videos, and other outdated web design features only frustrate consumers, who may not have the patience to click through splash pages and moving menus to get information about your business. Keep your web design clean and eliminate unnecessary audio and visual features.
Contact Info Is Key
Some small businesses succeed in building simple websites that provide a great deal of information about their services—but contact information is nowhere to be found. Make sure that your hours, phone number, email, and location are prominently displayed in an easy-to-read font on a contact page, and make sure the contact page is easily accessible from every other page.
Balance Is Aesthetically Pleasing
A page that features only photos or graphics with no text does not provide useful information, but a dense block of text in small print can try customers’ patience and hurt their eyes. Aim for a harmonious balance of text and images on each individual page.
Navigability Is Essential
If you have a good amount of high-quality content evenly distributed on your site in balanced, well-designed pages, it will do no good if potential clients can’t access that information. Make sure you have simple, easy-to-navigate menus, and consider providing a site map and search function.
Content is King
You may have an excellently designed, well-balanced, easy-to-navigate website, but at the end of the day, if your written content is not engaging potential customers will hit the back button to return to the Google results sooner rather than later.
Tucson-based Anchor Wave Internet Solutions can create a website for your business that will highlight your products and services and attract potential customers with clean design and engaging content. Call us today at (520) 622-3731 to get started.
