As print media falls by the wayside, more and more businesses are focusing their energy on creating a formidable online presence. With an estimated 1 billion users worldwide, Facebook is second only to Google when it comes to total visits. Therefore, creating a killer Facebook page is a great way to boost your business’s online presence and increase your total number of customers. Here’s how you do it:
Create “likable” incentives.
One way to get people to “like” your page is to introduce contests and deals that require people to hit the “like” button—just be sure to review the Facebook terms and conditions first. Though the “like” feature may seem like a silly novelty, it can actually benefit your business in several ways. Once people start “liking” your page, for instance, your business will show up on thousands of news feeds.
Customize as much as possible.
Though Facebook profiles aren’t as customizable as those of other social media sites, there are still several ways you can make it your own. For instance, your Facebook timeline cover and profile picture can be virtually anything you want. In order to make your businesses easily recognizable, you should also include basic information, business hours, and have your logo clearly visible.
Update frequently.
If you fail to update your Facebook page, your customers and potential customers may lose interest. However, updating too often can come off as annoying. In order to keep your customers’ attention without overwhelming them, you should post a picture or promotional offer once every few days.
Buy Facebook ads.
If you have a personal Facebook page, you’ve probably seen ads peppering the edges. In order to expose your business to more potential customers, you can buy space and become one of those ads. Every time someone clicks on your ads, they’ll be directed straight to your Facebook page.
Though Facebook is designed for anyone to use, it still has many complicated elements. In order to use Facebook and other social media sites more effectively, contact the experts at Anchor Wave. We can also help your Tucson business with Web design, SEO, e-commerce, and much more. Call us today at (520) 622-3731 for more information.
