According to a recent Pew study, 55% of Americans used the Internet every day in 2011. As you can imagine, this percentage has only increased over the past year. Like most American business owners, you probably have a website that caters to the online crowd; however, it may not be as effective as you think. Here are three questions that can help improve your business website design:
How do I want visitors to use my website?
Before you revamp your website, you have to decide what you want it do for your business and your visitors. For instance, if you want customers to make purchases, you should include an e-commerce feature complete with a shopping cart and credit card processing. If you want to encourage local companies to go into business with you, you need persuasive content and a professional layout.
What happens when visitors reach my homepage?
Google Analytics is a service that tracks how people arrive at your website—via Google searches, Facebook, Twitter, etc. It also tracks how many visits your website receives and how people navigate your webpages. If you know how to read Google Analytics data, you can use it to fix design flaws and improve traffic. You can also track your bounce rates, which tell you where people go when they click off your homepage. Are they clicking to another page on your site, or are they leaving your site entirely? By creating a website that is more appealing to your target audience, you can generate serious buzz and ultimately boost profits.
Does my website answer customer questions?
When most customers visit your website, they’re looking for answers to basic questions: What are your hours of operation? How much does shipping cost? What methods of payment do you accept? In order to make your website more user-friendly, you should come up with a list of likely questions and design a website that offers easy-to-find answers.
Thousands of new websites are launched every day; in order to make your website stand out amongst all the others, you should enlist the help of Anchor Wave. We’re dedicated to helping Tucson companies enhance their Web presence and boost profits. Don’t let the competition get the upper hand—call us today at (520) 622-3731.
