Google Analytics is a free web-based tool that measure hundreds of different statistics about your website. Using a Google account, you can install a small snippet of HTML code onto each page of a website and let Analytics handle the rest.
This software is an invaluable tool for successful small business marketing. Here are some online marketing questions that Google Analytics can help you to answer:
Where Are My Visitors Coming From?
Installing the Google Analytics tracking code on your site allows the service to begin keeping tabs on your visitors. Over time, you can see clear trends and statistics about where you visitors are coming from and how they found you. The traffic sources overview screen allows you to see which percent of your traffic comes from search engines, direct links, or from referral links on other websites.
What Are My Visitors Looking At?
Analytics can help you discern which pages of your website are the most popular and why. You can see a breakdown of the percentage of viewers who looked at each page, and how long your visitors stayed on each part of the site. Maybe one of your old company blog posts was linked to by a popular website several years go. This link to your blog may still bring you dozens of hits each week. Google Analytics sheds light on these types of insights.
How Can I Increase Traffic and Customers?
Arguably the biggest benefit in running Google Analytics, is learning how to improve your website. You can use the data to determine how many visitors find you via search engines and search terms. From this data, you may find that you need to tweak your site’s keyword and SEO strategy. If you find that most customers come to your site from Twitter, then you can prioritize spending time and sharing content and links on that social network.
If you need help making the most of Google Analytics for your website, then contact the experts at Anchor Wave. We are a Tucson internet marketing company that can optimize your website, increase visitors, and run a multi-faceted online marketing campaign. Helping small businesses is what we do best. Call us at (520) 622-3731 to schedule a free consultation today!
