Customer service now comes in a bold new flavor, perfectly suited for the age of the internet. Gone are the days of holding for an operator and pressing one for English. The new wave of customer service comes in the form of a live-chat feature on a company’s website. Live-chat customer service can have great benefits for both the business and the customer.
● Increased Customer Satisfaction
As convenient as online ordering may be, customers like to have human interaction when facing technical difficulties and other problems. As well as wanting to talk to a human for customer service, people tend to want instant gratification. Live-chat offers this, with more reliable contact than a phone call and quicker response time than email.
● Increased Conversion
A live-chat customer service representative provides a landing page with endless options for relevant links. A visitor who may have added to the site’s bounce rate can ask in the chat for the information they wanted to see on the site. A live chat person can provide helpful information that guides visitors around the site’s pages, utilizing key links and improving SEO.
● Increased Sales
Naturally, increasing conversion rates and the number of satisfied customers is an increase in business. Customers who appreciate the site’s commitment to service through live-chat assistance will be more inclined to buy from the site. And along with directing traffic to key pages, live-chat representatives can tailor suggestions to inquisitive visitors and, therefore, take on the role of sales representatives to a certain degree.
Live-chat customer service is just one of many ways to increase your Web presence and productivity. Contact us and our Web strategists will formulate a Web design that will ensure high conversion rates to boost sales and improve search engine optimization for your website, drawing in new business from across the Web.
