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Baggin’s Gourmet Sandwiches

MarketingHub by Anchor Wave

Baggin’s Gourmet Sandwiches

Project Results and Impact:​

  • Determined their target audience through consulting, creating buyer personas, and focusing on who the buyer has historically been vs where they want to market to as they expand throughout Tucson and further.
  • Organized the sitemap so it would appeal to the main marketing objectives: Gift Cards, App downloads, Online Ordering, Locations, Menu, Catering
  • Rebranded the site by incorporating “Historic” colors with new complementary colors to give a more updated and modern feel.

What people are saying:

“Anchor Wave took our old website and leveled us up to a more customer friendly space where they can find all the information they need fast. What I liked the most was the attention to detail and really picking apart what we needed to keep and what we could get rid of on our old site. This was a process that I really appreciated. They were great with ideas, designs and color schemes. We are pretty picky with those elements but know you have to keep up with the times in order not to look dated. Everyone at Anchor Wave was helpful and were great at follow up. We look forward to a long relationship with them.”
Sunny, Baggin’s Gourmet Sandwiches

It all starts with brand

LOCAL. WELCOMING. WHOLESOME. QUALITY.

Baggin’s Gourmet Sandwiches offers a welcoming atmosphere where local ingredients come together to create wholesome flavors. They already had a sophisticated brand in place when they approached us, and we aimed to maintain their familiar design to avoid disrupting their customers’ experience. Our primary focus was on their signature red and blue colors, with the tan color used sparingly for call-to-action buttons or image overlays, while introducing new colors that complemented the existing ones. Additionally, we incorporated new textures and graphic elements that added more vibrancy to their branding. We recognized the importance of preserving their roots while also staying current with the latest trends, and our updated branding reflects that harmonious balance.

Build your list in exchange for value

Baggin’s main goal was to create returning customers by increasing app users. We helped draw more attention to the new app with attention grabbing placement, graphics along with a pretty delicious incentive! By offering a discount and free cookies with every download, we were able to increase customer engagement and solve the problem of effectively marketing the app. The Lead Magnet not only enhances the user experience but also promotes the growth of the business, as more app downloads lead to increased sales and customer loyalty.

Custom Shotlist & Photography

Baggin’s had photography of their locations and sandwiches, but took the opportunity of our professional photography to expand their gallery. We were thrilled to capture the look and feel of the restaurant both inside and out, showcasing the professional workspace, cleanliness, and warm and welcoming environment. The photoshoot not only highlighted the best features of the restaurant but also supported the registration of their Google Business Profile for this location. The images we captured are a true reflection of the high-quality food and service that Baggin’s is known for, and we are proud to have been a part of showcasing their brand in such a positive light.

Optimized for Search Engines

MarketingHub’s key difference from a website is the approach to success and strategy, which is why Search Engine Optimization is integrated in every step. For Baggin’s website, we knew the geographic keywords were critical which is why we was optimized those local keywords and placed them in critical locations including meta descriptions and alt tags. We also completed keyword research and a competitor analysis to ensure they were competitive in ranking for their audience. The site also has clear calls to action and is mobile friendly. We installed Google Analytics and created a easily accessible ranking reports so the client can quickly see how the site is doing. As a result of our efforts, we increased their online visibility, making it simpler for potential customers to find Baggins when searching for a delicious sandwich of catering services near them.

Put your best foot forward

Before and After

Baggin’s Gourmet Sandwiches collaborated with Anchor Wave to create a website that really worked for them. With their MarketingHub, they were able to rebrand their website, enhance their user experience, expand their brand assets and photo gallery, and increase their marketing strategy online. Our team optimized their on-site SEO strategy, which resulted in increased online visibility and made it easier for potential customers to find them when searching for premium sandwiches and catering services in the area. We worked closely with Baggin’s to identify their target audience by creating buyer personas and understanding their historical buyers. This enabled us to focus their marketing efforts as they expand throughout Tucson and beyond. Additionally, we implemented several features on their website, including promoting monthly specials and incentivizing app downloads, to help Baggin’s Gourmet Sandwiches stand out in a crowded food market. Our collaboration with Baggin’s resulted in a successful website project that showcases their brand while meeting their business goals.

Do you want to get results like these?

We have been in business for 20+ years and developed thousands of websites. We know what works, and we know what doesn’t. We include everything you need for a successful website curated by professionals in every skill set, from development to photography.

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Web Strategy

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Anchor Wave Digital Marketing Agency

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