Your website should tell a story about your business, and like any good story, it should hook readers and leave them wanting more! If your website copy isn’t compelling visitors to read on and learn more, then it probably is in need of some tweaking.
Great website copy strikes a balance between telling a story and making a sales pitch. It should motivate potential customers to take action and move closer toward a purchase by demonstrating the value your business has to offer rather, but it should also be approachable and personable, helping establish trust. When you partner with a Tucson web design company like Anchor Wave, we can help you revamp your website copy to drive more conversions and increase your bottom line!
Does Your Website Speak Directly to Your Target Audience?
In order to motivate your audience, you have to know your audience. If your website is vague and targeted towards the general public, it won’t make much of an impact when it comes to generating customer actions. To drive more conversions, your website should speak directly to your target consumer.
Creating buyer personas will help you do just that. With specific personas in mind, you can speak to the needs of your target audience and emphasize how your business can solve the unique problems and challenges they face, while also harnessing the language they use and understand.
How to Optimize Conversions With Your Website Copy
Along with customizing your content for a specific audience, there are several other strategies to keep in mind when you want to convert more customers on your website.
- Avoid Stuffy, Formal, or Technical Language: Even if your business specializes in a highly technical industry, leave the technical jargon and stuffy language out of your site’s copy. Depending on your industry, you may benefit from a more casual, conversational tone in your copy. Even if you want to remain on the technical side, your copy should still flow and read well, and not read like an instruction manual! Think about who it is being written for. What would speak to them?
- Include Plenty of CTAs: Calls to action – or CTAs – are essential to include in your website copy. CTAs break up the page visually and provide site visitors with the opportunity to take that next step with your business. Your CTAs might drive visitors to sign up for a newsletter, download a free resource, make a direct purchase, schedule a product demo or consultation, call your business, or fill out a contact form. CTAs should use clear, motivational language that conveys a sense of urgency to drive immediate action.
- Highlight the Benefits Your Business Can Offer: When detailing the products or services your business offers, don’t get too caught up in features. Instead, focus on benefits—particularly those benefits that only your business can offer. For example, if you run a remodeling business, don’t just list all the reasons someone might want to remodel their kitchen. Detail your company’s credentials, training, and project portfolio to showcase why you’re the right choice for a kitchen remodel.
Let’s face it… Most business owners aren’t creative writers, so it’s not always easy for them to create website copy that showcases what’s so special about their business. Working with Anchor Wave, you can build a website that truly reflects the value your business has to offer to your target audience so that you can drive more conversions and see more sales. Schedule a strategy call to begin your Tucson web design journey with our expert content strategists.
