Website design and onsite SEO should go hand in hand. After all, what good is a new website if it still needs to be optimized to rank on Google? However, not all web design agencies see it that way, meaning your business could be on the hook for SEO services with a high price tag if you want to see more traffic on your new website. At Anchor Wave, we do things differently with MarketingHub.
MarketingHub is our reimagining of the traditional website, which delivers everything you need for a foundation of success in digital marketing. With your MarketingHub, you will have all the essentials of onsite SEO built in, so you can start climbing the ranks in search results from launch day onward. Here’s a closer look at how onsite SEO works for your MarketingHub.
It all begins with keyword research.
In order to rank in search, you need to know what it is your target audience is searching for. That’s why we begin our process with keyword research. We get to know which terms and phrases your target audience is typing into Google to find businesses like yours. From there, we can select target keywords for each page of your MarketingHub site, so your site becomes a relevant, authoritative resource for those search terms.
Key elements of onsite SEO are baked into each page.
There are several key elements of SEO that are easy to incorporate into the design of your MarketingHub, including headings, image alt tags, meta descriptions, and page titles. By baking these into each page of your site, you’re starting with a leg up when it comes to your onsite SEO. These elements help signal your site’s relevance to Google for different search queries, so you’re more likely to appear in search results.
Calls to action are featured throughout the site to drive customer action.
An important part of onsite SEO is maintaining strong metrics for your site’s click through rate and bounce rate. You want a high click through rate and a low bounce rate, which will indicate that visitors are spending more time on your site and visiting several pages on the site before they leave. That signals to Google and other search engines that your site is delivering a positive user experience and offering useful, engaging information to site visitors. With consistent and compelling calls to action (CTAs) throughout your MarketingHub site, visitors will be more likely to take those next steps that drive up your conversions and reduce your bounce rate. CTAs may include actions like “Learn More”, “Submit a Support Ticket”, “Sign Up for Our Newsletter”, “Call Now”, “Book and Appointment”, or “Follow Us on Social Media”.
At Anchor Wave, we do website design differently with MarketingHub. Get onsite SEO, branding, and copywriting built into your new website and go further with your digital presence. Get started with your MarketingHub design by calling us today or filling out our contact form.
