If there’s one thing that’s consistent with social media, it’s that it’s inconsistent! Social media platforms are always changing, as are the audiences who use them. While social media is an incredible platform to reach and engage potential and current customers, it is also one of the most challenging to master.
Many business owners question how they can keep up with it all, catering their social media presence across platforms to address the right audience and furthering their unique business goals. If you feel lost in the ocean of social media, Anchor Wave’s here to throw you a life preserver! It’s our job to stay on top of the latest trends, research, and best practices for each social media platform, helping you focus on running your business.
With our extensive research and implementation process, we can help you leverage the power of social media to build brand awareness, establish yourself as an expert in your industry, and increase your audience reach.
But how do we do it?
Here’s an exclusive behind the scenes look at some of the techniques our experts will use to master your company’s social media platforms!
Tracking Social Media Trends and Engagement
Many treat social media like a bottomless pit: something to throw stuff into and forget about it. Luckily for you, we don’t! Our unique approach to social media involves analyzing and tracking social media results and trends, finding what types of posts work best for your industry, area, and business.
This allows us to cater your posts to your target audience, ensuring your message gets in front of the right people at the right time. With Anchor Wave, your social media presence is not a set and forget affair; as we constantly monitor and optimize your posts to bring you closer to your goals.
Knowing (and Finding) Your Audience
Who really is your target audience? How do they use social media? What do they respond to most? How likely are they to interact with a new brand or company based on a targeted social media ad?
Finding the answer to these questions is a key part of our social media marketing program, as we combine our social media expertise with your industry and audience knowledge to develop strategic profiles for each of your targeted demographics. With your target audience discovered, we tailor your content to those people, finding unique and powerful ways to capture their interest.
Switching Up Content Type
How often should you post photos, videos, infographics, and other types of social media content? Having a varied social media feed increases your chances of targeting a diverse audience, and creates content that resonates with your audience and encourages engagement. We’re always combining time tested content styles with cutting edge techniques to keep your content optimized and fresh!
If you’re ready to completely transform your social media game, reach out to us at Anchor Wave to learn more! We’ll get to know your business in and out so that we can help you develop a unique brand, showcase it on social media, and help you connect with your audience. Call us today or contact us online to learn more about leveraging the power of social media in Tucson, AZ.
