If you own a small local business in Tucson, you already have a lot on your plate. Deciding where to invest your time and money can be extremely difficult, especially if you’re trying to stick to a budget. You may think that you don’t really need to focus on digital marketing to compete in your local market. But even if you have the happiest customers in the world, this leaves a potential blind spot where your competitors can take control of invaluable digital real estate, and make it harder for your clients to find you.
At Anchor Wave, we know that all businesses need a strong digital marketing strategy – based on industry research and SEO best practices – to help them stand out from the pack. But why do you really need digital marketing, and how do you determine if you should hire an outside agency to handle your digital marketing strategy? We’re glad you asked!
Why All Arizona Businesses Need Digital Marketing
No matter the local, business age, or industry, every business needs a robust digital marketing strategy to compete in their local market. 81% of consumers do research on a company online before they decide if they should use their services/buy their products. If your company doesn’t have an active presence online through a website, local directory listings, and social media pages, you are essentially invisible to the vast majority of your potential client base.
Having an online presence is a key part of building trust in an audience, showing your customers (along with search engines like Google) that you’re a trustworthy business, providing your target potential customers with the information they need to choose you over another local competitor.
Benefits of Outsourcing Your Digital Marketing Needs
Unfortunately, the primary reason that smaller local businesses don’t have a huge online presence is that they don’t have the time, training, and knowledge to bolster their presence and keep it continuously optimized. If this is you, then you really should consider partnering with a team of marketing experts like Anchor Wave. When you trust a digital marketing company, you get all of these incredible benefits:
- Developing a professional, fully branded company website
- Optimizing your website for mobile use
- Publishing engaging, unique content on your website and social media pages
- Using SEO to increase your visibility and engagement on search engines
- Attracting more customers and building your social media following
- Establishing your company as a leader in your industry and reputable source of information and services
- Increasing engagement with your audience so they see you as more than a faceless company
Anchor Wave Designs Effective Digital Marketing Strategies
So, how do you design an effective digital marketing strategy for your Tucson business? First, you will need to understand the key elements of digital marketing and how to leverage each one to meet your unique business goals, reach your target audience, and build a strong online reputation.
Our team works closely with you to develop your personal marketing playbook (a custom marketing plan), building your personalized MarketingHub, and tailoring key digital marketing tools to your specific goals. We specialize in strategic plans that drive online traffic to your site and help you reach and grow your audience.
At Anchor Wave, we can develop a highly individualized digital marketing strategy for your local business in Tucson, AZ. We specialize in website design, online review management, local and onsite SEO, social media marketing, Facebook and Google Ads, content creation, and so much more. Call us today or contact us online to learn more about leveraging the power of social media in Tucson, AZ.
