Like all technology, your websites need periodic updates to ensure they keep working their best. There are two different kinds of updates: the first is content updates, which includes changes to the text, photos, forms, and overall content of the website. The second is technical updates, which are software updates for WordPress, and your site’s plugins and themes.
Why Website Updates Matter
Neglecting your business website and allowing it to become obsolete or outdated can significantly impact your ability to attract and retain clients. Continuing website technical updates ensure your site is operating smoothly, safely, and providing an exceptional user experience.
Website content updates also give you the chance to provide crucial information to customers, highlight products and services, share seasonal offerings or sales, and optimize your site for enhanced performance.
At Anchor Wave, our webmasters specialize in making fast, effective website updates that increase your business potential. Keep reading to find out why these website updates are so important to your business.
Improve Performance and Security
The biggest benefit of routine and strategic website technical updates is that they can improve your website performance and security. Regular updates often address security issues that have been discovered in the software, to patch them before a security breach or hack can happen. Website technical updates offer enhanced protection against ever-evolving cyber threats and can prevent data breaches. Additionally, when providing managed updates, our team ensures that your site is fully functional afterward, without any glitches or conflicts that can sometimes occur. If anything does go wrong, our webmasters can implement fixes quickly, and make recommendations for avoiding future issues.
Enhance SEO and SERP Rankings
Regularly updating the content on your website improves your site’s SEO. When we write unique, engaging content for your site, we utilize SEO and keywords that make it easier for customers to find your site when they search for relevant products and services online. Updated content means enhanced search efforts and improved rankings on search engine results pages (SERP).
Make Your Site Accessible for All
Another advantage of timely website updates is that our team can make sure your site is accessible to all users. This may be a combination of content and technical updates, designed to improve your site’s performance for mobile users, as well as keep up with the latest trends and advancements that ensure accessibility for users who are hard of hearing, visually impaired, or who need other accessibility features.
We’re here to help you!
Our website support and web hosting packages are affordable, flexible, and scalable so that you can get the support you need, when and where you need it most. Best of all, we work closely with you to make sure you understand what you’re paying for, and we never use ‘tech speak’ to walk you through our web solutions.
Anchor Wave’s Wave+ hosting membership includes managed technical updates. Each month, our webmasters will install all pending WordPress, plugin, and theme updates for your website, and ensure that the process goes smoothly! With our years of experience, we know what to look for, and can quickly resolve most issues that may arise, before they are visible to your website’s visitors.
While our Essential Hosting membership does not include managed updates, we do have Website Maintenance Packages available for purchase. Our webmasters will provide a full tune up to your site, including installation of pending updates, and even replacements of deprecated plugins if needed!
Call us today or contact us online to schedule a consultation or strategy session to discuss our web hosting services, tech support services, platform upgrades, WordPress updates, domain management, and other web services in Tucson, AZ.
