Consider this scenario: You see two ads as you’re scrolling through your social media feed. The first one is an ad for an expensive sports car. But you live in a densely populated city, don’t have a driver’s license, and don’t see the point in spending as much as your annual salary on a status symbol. The second ad is for the specific brand of cat food that you buy every month. The ad reminds you that you’re almost out of cat food, and you add it to your virtual shopping list.
Which ad was more successful? Personalized advertisements are generated based on a user’s specific interests, online activity and habits, shopping preferences, income, and other key demographics. Non-personalized advertisements are just randomly generated ads that might not have any connection to the user who ends up seeing them. Which one do you think is the best way for your company to get your message in front of the right audience?
How Anchor Wave Can Help
Taking a more personalized approach towards ad marketing can help your company develop a relationship of trust with your customers. Personalized ads generate customer interest and develop intimacy much faster than taking a more general approach.
At Anchor Wave, we begin each customer relationship with a thorough, detailed consultation and intake process that helps us understand your brand's unique selling points, identity, values, and messaging, and what sets you apart from your competitors. We develop a comprehensive marketing calendar that contains a proven sequence of customized ads designed to minimize ad blindness (where a consumer starts to ignore an ad because they’ve seen it too many times). We also build trust in a way that takes full advantage of where customers are in the buyer cycle. Let’s take a look at our approach in more detail.
Developing Your Company’s Unique Branding
Developing your company’s unique branding will make it much easier to design Facebook and Instagram ads, Google Ads, and other digital ads. During our initial strategy session with each client, we begin the process of reviewing their company’s brand. That brand conversation allows us to develop your company’s tone, voice, and persona as well as outlining the elements of your unique digital impressions. This includes your logo, company colors, font, graphics, and specific style. All these visual ingredients combine to create a recipe for success in the digital marketplace. We will use your branding elements throughout your digital marketing strategy and in personalized ads.
Creating a Knowledgeable Voice
Who are you more likely to take financial advice from online: a professor with decades of experience, or a teen who doesn’t have a job and hasn’t finished high school? Our job as your digital marketing experts is to establish your company as a reputable expert in your industry. We do this by creating a knowledgeable voice and persona for your brand. We use content marketing, digital ads, and SEO to increase awareness of your specific skills and expertise and increase your trust rating on Google and other search engines. When your ads appear in front of your target audience, they will already know that your company is one to watch for information about your specific products and services.
Understanding Your Buyer Persona
Working closely with you to create a buyer persona helps us better understand not just your brand, but also your audience and what appeals to them. What types of tone, expressions, and imagery are they most likely to engage with? Your audience is more likely to engage with and heed a call to action from an advertisement that feels personalized to their needs, goals, and interests. When you understand who your ideal customers are, you can reach them more precisely.
Creating Personalized Ad Experiences
By creating a more personalized ad experience for your audience, you increase the likelihood of attracting and retaining customers. Your advertising will also reflect your brand to the world in a way that aligns with your values and maximizes your impact. At Anchor Wave, our goal is to develop a strong, personal relationship with your company and your brand.
We want to know as much as possible about your goals, strengths, opportunities for growth, and customer base, so that we can develop an effective digital marketing strategy. That way, we can target the right audience and get your message in front of them at exactly the right time. We offer a variety of personalized digital marketing programs like Google Ads (pay-per-click ads), Facebook ads, Content Marketing, Email Marketing and more, to give you the best chance of success in the digital marketplace. Call us today to schedule a strategy session, or contact us online to request more information.
