Not everyone who visits your business’s website will be ready to make a purchase right then and there. So, how do you stay top of mind with visitors who land on your site and aren’t quite ready to convert? Email marketing is one strategy that can help you nurture leads and keep them interested in your brand. Of course, visitors need to be willing to offer their email addresses so that you can keep in touch. An email magnet—or what we call a lead magnet—will give your site visitors some incentive to provide their contact info and join your email marketing list.
Here at Anchor Wave, we include lead magnets as part of our MarketingHub package, so you can build a more comprehensive digital marketing strategy with a robust contact list of potential clients.
Where does email marketing fit into your digital marketing strategy?
Email marketing is a proven strategy for building relationships with potential customers who are not ready to purchase yet. When people visit your site in the early stages of the buyer’s journey, they are ready to learn more about your brand and your products/services, but they may also be overwhelmed with information from your competitors. Email marketing helps your brand stay top of mind by offering helpful, engaging content delivered at just the right times.
Along with educating your potential customers, email marketing can boost your sales approach with offers like discounts for new customers, exclusive access to new products, invites to special events, or limited time discounts.
How does a lead magnet help with your customer acquisition strategy?
Lead magnets are free, downloadable guides that customers receive in exchange for providing their contact information. A well-designed lead magnet will serve as a valuable resource to address specific pain points for your target audience. For example, if you run a home renovation company, you might offer a lead magnet titled “A Complete Guide to Kitchen Layouts” or “Choosing the Right Interior Design Style for Your Home”.
Your lead magnet shouldn’t aim to make a direct sales pitch. It should showcase your business’s authority in your industry and offer helpful information that your target audience will want to know.
What to Expect With MarketingHub Lead Magnet Design
When you opt for a MarketingHub website build, a lead magnet is part of the package. Our team will collaborate with you to determine the perfect topic for your lead magnet. Then, we’ll pass that topic to our copywriters who will create custom copy that reflects your brand voice and covers all the information you want to share with your customers. Finally, our designers will create a PDF complete with your brand colors, logo, and other imagery to add visual appeal.
On your website, your lead magnet will be highlighted across different pages, where customers can easily enter their email address to receive the downloadable PDF.
At Anchor Wave, we do more than simply design websites. We create comprehensive digital marketing strategies that help your brand grow and thrive. Connect with us today to schedule a quick strategy call with our team.
