Having a social media presence has become just as important for businesses as having a website. If your business isn’t visible online, not only will it be almost impossible to build your brand awareness, but you’ll automatically lose trust with people who are already aware of your business. Of course, there is a catch when it comes to building your brand’s social media presence—it’s incredibly time consuming! Small business owners are busy enough already, who has the time to add curating a social media calendar and scheduling posts to their agenda? That’s where social media marketing services from Anchor Wave can come in handy.
Why Brands Need a Social Presence
Many business owners have that moment when they ask themselves: “Is being on social media really that important?” The answer is a resounding yes! Social media sites like Facebook, Instagram, and Twitter are where people spend the bulk of their time when browsing online—and because most people browse primarily from their smartphones, that time adds up to hours each day. Therefore, your brand will want to have a presence in these spaces. Plus, being on social media helps your brand showcase a unique personality that engages your audience and builds customer loyalty.
Understanding and Connecting with Your Audience
Social media marketing is not a task for well-meaning interns or your family members who are self-proclaimed social media experts. Successful social media marketing means understanding your target audience and building consistent messaging that resonates with their interests. That means taking a deep dive into your business and conducting market research that guides the creation of a customized social media plan complete with a monthly posting calendar.
How Organic Social Media Marketing Differs from Social Media Advertising
Organic social media marketing and social media advertising go hand in hand, but the two are different strategies. Social media advertising involves the use of paid ads on social media sites to grow your brand awareness, promote sales and new products, and close sales quickly. Organic social media marketing is more of a slow burn process that helps you foster ongoing conversations with your followers to build brand loyalty. Like with other content marketing strategies, social media marketing helps you establish trust and authority in your brand, so you can see more repeat business.
Here at Anchor Wave, we’re all about building the social media presence of our partners in an authentic, meaningful way. That’s why we begin our process with an extensive strategy meeting that lets us nail down the unique personality and tone of your brand, so your messaging is always on point. From there, we will build a monthly posting calendar complete with customized images to showcase the unique qualities of your brand.
If you’re ready to take the first step towards mastering social media marketing, reach out to us today to get started.
