When digital marketers refer to content marketing, they’re often talking about blogging. Having a blog on your business’s website can help you educate and entertain your target audience, while fueling your SEO strategy. However, many business owners struggle to keep up with consistent blogging schedules, while others don’t fully recognize the value in maintaining a blog. If you’re in the second camp, just think about this: You’re reading a blog post right now. What brought you here? Was it a Google search related to content marketing strategies? Or maybe it was a link on social media. If you want to harness the same tools to get more traffic to your website, blogging is worth the investment.
Blogs can help you achieve several content marketing goals.
Content marketing with an active blog is an important component of a well-rounded SEO strategy. Sites that rank higher in Google search results are frequently updated with new content. Therefore, having a blog that’s updated often will help you show Google and other search engines that your site is frequently maintained and updated with fresh, relevant content. Along with keeping your website more active, blogs can help you achieve the following SEO content marketing goals.
- Utilize keywords – An important part of your SEO content marketing strategy is incorporating relevant keywords into your website copy. Blogs offer an opportunity to use more keywords without awkwardly stuffing them into your evergreen site content. You can also focus on long-tail keywords and seasonally relevant keywords, so you can always capitalize on current trends within your industry.
- Show off your industry expertise – Whether you own a hardware store or operate a pool cleaning service, your clients expect you to be an expert in your industry. Your blog can serve as a space for you to show your existing clients and potential customers that you know your stuff.
- Answer common customer questions – You likely answer many of the same questions from customers day in and day out. These questions are probably also frequent web search queries from potential customers who may need your services. Therefore, you can capitalize on search traffic by answering common customer questions in your blog.
Our Content Planning Process
Now that you know a little more about the why of blogging, you’ll need to consider the how. Not all digital marketing agencies approach blogging the same way. With Anchor Wave, you can rest assured that your content planning will align with your business’s goals and mission. That’s because we take the time to thoroughly get to know your business and what makes you different from the competition. With a strong background in your business’s products, services, values, target audience, and goals, we can build a content strategy that truly works for you. Plus, we understand that you have enough tasks on your plate already, so once we complete the intake process, you can sit back and let our team of content writers do all the hard work.
If you’re ready to see the difference that blogging can make for your website traffic and engagement, schedule a strategy call with one of our content marketing managers today.
