As the owner of a landscaping company, you know what sets your business apart from your competitors. But how will you convey that information to your customers? Content marketing is one solution that can help you keep your customers informed about the different services that your landscape company provides. It can also set you apart as an authority in your industry. Unfortunately, many landscaping businesses make the mistake of trying to complete blog writing and other aspects of content marketing on their own—often they fall behind in their efforts and can’t keep up with regular posts to keep their audience engaged. Working with a marketing agency can help you stay on top of content marketing and make the most of your online presence.
Content marketing can help customers understand the full range of your services.
Most landscaping companies offer basic services like yard cleanup and lawn maintenance. However, your company may offer a wider range of services, including landscape design, rainwater harvesting, hardscaping, and other specialized services. Content marketing will let you shine a spotlight on these services and educate your potential customers on exactly what your company does. Here are just a few of the ways in which you can leverage content marketing to your business’s needs.
- Portfolio Spotlights – Your portfolio of completed projects can speak volumes about the quality of your company’s work. Regular blog posts can offer a place to showcase recent projects with plenty of before and after photos, along with a detailed outline of the work your team completed.
- Project Ideas – Landscape maintenance may be straightforward, but landscape design presents a wide range of possibilities. Longer form blog posts can provide a place on your website for project ideas that homeowners may consider for their space, such as water features, garden boxes, and retaining walls.
- Landscaping Trends – One significant way that content marketing can benefit your business is by positioning you as an authority in your industry. For example, exploring landscaping trends on your blog can show customers that you’re constantly updated on the latest industry news and landscaping technologies. You’ll also be able to capitalize on search traffic related to new trends. This content strategy does require a little bit of research, but it can be well worth the time to explore. With the right marketing agency helping you create new content, this type of keyword research will already be a part of your process. As you start posting content aligning with new landscaping trends, you can launch a social media campaign linking to your posts and capturing even more attention for your business.
An important thing to remember with any type of content you post is that you should be aiming to inform and educate readers, not just sell them your services. While content marketing will play an important role in a customer’s journey to eventually book services through your company, it’s not a direct sales approach.
Regular content updates keep your site high in the ranks among search results.
SEO, or search engine optimization, is a complex process. Many different factors account for your website’s ranking in search results. One of those factors is the frequency at which you post new content on your website. Maintaining a blog ensures that you have regular site updates, which will keep you among top search results. Content marketing also offers opportunities to focus on different keywords that customers may be using to find landscaping services. Blogs are particularly useful for targeting long-tail keywords and keywords in the form of questions, such as “How do I use less water in my landscaping?” or “low water landscaping ideas.”
Content marketing is the backbone for other digital marketing strategies.
Once you build a better content marketing plan, you can branch out in other areas of digital marketing. For example, your content can coincide with your social media posting calendar, providing engaging links that direct readers to your website. Your content may also serve as the basis for email newsletters.
Build a better strategy for content marketing, on page SEO, and everything else you need to promote your landscaping company with Anchor Wave. Our digital marketing company serves clients nationwide using a proven approach to engage your target audience. Call us at (520) 622-3731 to get started with our team.
