The world of digital marketing has extended beyond using just search engine optimization and display ads to reach customers. Your target audience is out there on Facebook, which is filled with over 2.8 billion active users just waiting to see an engaging ad that will hook them. Continue reading and we’ll tell you how using Facebook advertising can help your landscaping company stand out.
Types of Facebook Ads
There are a variety of ad options available on Facebook. Below you’ll get a look at just a few of the most common. By advertising to existing and potential customers on Facebook, you can provide a look at what truly sets your landscaping company apart. Chances are, you’ve got lots of local competitors. The variety of visual ad designs and audience targeting available with Facebook ads can help you create a lasting impression that gets your appointment book filled.
- Image ads are the simplest type of ad to start with. These ads can be simple but eye-catching and memorable with the right design. They’re also a perfect medium to show off photos from real projects your company has completed.
- Poll ads are a unique option which is available only on Facebook’s mobile platform. This enables you to post an ad that has a poll that encourages mobile users to interact with the ad and view responses.
- Carousel ads allow you to highlight your landscaping company’s services with multiple images that can each contain links to different pages on your website.
- Dynamic ads target customers based on their previous interaction with your website. These can help you convert curious onlookers into paying customers.
Make Your Landscaping Company’s Ads Stand Out
You’re not the only landscaping company using Facebook advertising, so how can you stand out from the competition? Here are a few points to consider.
- Catchy headlines and call to action buttons can encourage users to interact with your ads. However, Facebook users are most likely to interact with ads that don’t look like ads and look more like authentic posts they would see in their feeds. Always include an image that catches their attention and be concise in your message. Videos and motion enhanced images are even more effective for getting users to stop their scrolling and look at your ads.
- Design ads for your target audience. If you have more than one target audience, create multiple ads. For example, it’s helpful to create Billboard ads aimed at people who have never interacted with your company but are interested in landscaping services as well as Boomerang ads, which will target users who’ve been to your website or visited your Facebook page already. What is great about Facebook advertising is that you can further specify who your target audience is by location, demographic factors, and interests. Therefore, you can cater your messaging specifically to those who you want to reach.
- Use audience insights from your Facebook Business Manager to see who is interacting with your page. This will help you get an idea of your current audience and give you an idea of who to target so you can expand your reach.
- Lead with a question. People are usually searching for landscaping services because they are looking to solve specific problems, such as overgrown weeds or a lackluster landscape design. Asking a question that is relevant to their situation can keep them engaged.
Facebook Advertising Features
Facebook advertising has features that will help you manage your ads and track performance. These features provide you with insight that enables you to see what is working and what isn’t.
- Installing Facebook Pixel on your website helps you learn more about the traffic you’re getting on your website and that your ads are being shown to users who are most likely to be engaged.
- Monitor the performance of your ads through the Facebook Ads Manager and check it regularly. If you see an ad that is not getting as many clicks as you expected, make changes to the ad, and continue monitoring and adjusting as necessary so you are not wasting money on ads that aren’t working.
- A/B Testing is another feature that can help you monitor performance. You can create ads with different target audiences, different pictures, or different ad copy and see which one performs better.
Free Ways to Advertise Your Landscaping Business on Facebook
Advertising on Facebook is not restricted to paid ads. Connecting with your audience through regular social media interactions is free. Your posts don’t need to be strictly about your landscaping company and services. Share content that is relevant to your services, such as offsite articles about current landscaping trends. Live videos are also a great way to interact with your customers in real time! Tell them about or share progress on a project your company is working on.
If your landscaping company is ready to develop a digital marketing campaign or is eager to dive into Facebook advertising, Anchor Wave can help! Contact us at (520) 622-3731.
