4 Elements of a Successful Website Marketing Strategy

While it’s important for businesses to have well-designed, interactive websites, good web design alone is not enough to stay competitive. Without a smart internet marketing strategy to back up your website, potential customers may not know that your business even exists.

When putting together a successful online marketing strategy, here are four important elements to consider:

1. Search Engine Optimization (SEO)When consumers are looking for a particular service, they turn to search engines like Google, Yahoo!, and Bing. For example, if you were a looking for a web design company in Tucson, you would most likely type “web design Tucson” into a search field. The pages that appear first on the list of search results are the ones most relevant to your search terms. An internet marketing firm can optimize your business website to appear in the search results for certain keywords and phrases. This is called “search engine optimization,” or SEO, and it can work for your business, too.
2. Pay Per Click (PPC)Another great way to bring attention to your business is through search engine advertising. One method of search engine advertising is called “pay per click” (PPC). When you invest in a PPC campaign, your company’s website can show up in results whenever a relevant keyword or phrase is searched. A sound PPC strategy can greatly increase your web presence and promote traffic to your site.
3. Google AnalyticsWith traditional advertising, like print advertisements in newspapers, you rarely see how effective your marketing campaigns are. When it comes to internet marketing, however, Google Analytics can give you a granular look at your marketing performance. With Google Analytics, your business can measure website traffic, time on site, and other key performance indicators.
4. Email MarketingIn addition to attracting new customers, successful businesses must maintain relationships with existing customers. Email marketing allows your business to keep in touch with past customers and inform them of future sales and opportunities. A smart email marketing strategy can keep your business top of mind with loyal customers.

If you wish to improve your online marketing strategy or website design, call the experts at Anchor Wave in Tucson. We specialize in building business websites and supporting those sites with thoughtful marketing strategies. Contact us at (520) 622-3731 or visit us online.