The world of online marketing and web design is constantly changing. Every year, website functionality and best practices improve. By working with an experienced web design and online marketing firm, you can ensure that your business site stays relevant and leverages all of the latest tools and resources.
Don’t let your business website become stagnant or behind-the-times. Below are three recommendations to consider when updating your business website:
1. Add E-commerce
If you’re in a retail-based business, consider adding e-commerce features like shopping carts, inventory management, and secure checkout to your website. Leading e-commerce solutions are simple to install and easy for business owners to manage. This is a great way for brick-and-mortar businesses to increase sales. Plus, all of the keywords used in online product descriptions can improve your search engine optimization (SEO).
2. Integrate Social Media
Social media marketing is becoming a mainstay for business owners. Show customers you’re active on sites like Twitter and Facebook by integrating social icons and functionality into your website. Talk to your web design firm about plugins that show your company’s latest Twitter updates. Consider adding share buttons to any website content or product pages so that visitors can easily link their friends to your website.
3. Build a Blog
A blog is a great tool for sharing news and updates with customers. Your web design firm can walk you through options for the blog layout and strategies for creating compelling blog content. If you’re also doing social media marketing, blog posts are great for pushing out content to your online friends and followers. Companies that frequently update their blogs with keyword-rich writing will likely see improvements in their search engine rankings too.
When you’re ready to update your business website, contact Anchor Wave, Tucson’s premier web design firm. We’re proud to provide Tucson businesses with SEO, web design, e-commerce solutions, and online marketing services. Don’t let your online presence suffer—call us today at (520) 622-3731.
