Like, follow, share—these are just some of the terms businesses need to know thanks to social media marketing. Facebook, Twitter, Instagram, and other social media websites make it easy to stay connected, which is why they are perfect for small businesses! Read on to learn about some of the lesser-known ways social media can help your company.
Improving Customer Service
Modern companies must understand that social media plays a big role in customer service. Customers used to visit in person or rely on phone calls to get responses to their questions and complaints. These days, customers turn to social media pages to connect with the businesses that they use and discuss relevant products and services. Many of your customers may be leaving Facebook comments or making Twitter updates mentioning your business. It is important to be active in social media in order to answer these questions and field any concerns.
Increasing Sales
Social media is great for helping businesses and customers connect. These interactive profiles are also effective for providing moderns form of advertisements. Websites like Facebook use simple ads that stand out to users without taking away from their social media experience. Ads found on these pages depend on a user’s search history, meaning interesting content is provided to each user. Investing in Facebook and other social media ads will help your name become more recognizable among potential new customers, inspiring them to learn more about you.
Bringing More Traffic to Your Website
Staying active on social media can help you bring more traffic to your businesses’ website. Many younger customers look for Facebook or Twitter pages before searching for an actual website link. If you stay active on these pages, you will appeal to more of these customers and inspire them to look to your website for more information about products and services.
Improve your company’s social media marketing efforts by working with Anchor Wave! Our social media experts know how to attract customers and maintain active and engaging profiles. Learn more by calling our Tucson office at (520) 622-3731 or our Phoenix office at (480) 331-8920.
