Time is one of the biggest challenges that businesses face when it comes to blogging effectively. While you’re busy working “in” your business, there is very little time to work “on” the business by blogging.
One way to overcome the hurdle of time is to get multiple employees involved in the blogging process. Getting multiple authors from your organization to contribute to the blog can help lessen the burden of writing blog posts by spreading this time investment out across several employees.
Here are a few tips for getting your team involved in blog authoring so that they regularly produce compelling content for your business blog:
1. Diversify Blog Roles
Instead of just authors, ask employees to get involved as editors, photographers, and even project managers for the blog. Dividing up roles can help play to people’s strengths and give them away to contribute their skills and creativity to the blog in more ways than just writing.
2. Use Interviewing
Interviewing can be an efficient way to extract interesting kernels of information from people throughout your company. Pick a topic and have a busy executive spend 10 minutes answering email or in-person interview questions about the topic. Then have a designated blog author summarize the interview and write a blog in that executive’s voice. Get the original “author” to modify or sign-off on the final blog and you are good to go!
3. Make It Interesting
Another way to get more employees involved in blogging is to turn blogging into a competition complete with prizes. Reward bloggers based on how many words they post per month or the posts that generate the most comments or shares on social media sites. Open up the blog content to company-wide voting, where everyone can vote on their favorite posts. This is sure to get people blogging!
For more tips on blogging, SEO, Web design, and other online marketing tactics for your Tucson business, contact the experts at Anchor Wave. Schedule a free consultation or call (520) 622-3731 to get answers to your online marketing questions.
