We all know that it’s beneficial to use Facebook to promote a business and stay top-of-mind with customers. However, when you are just getting started with your business page on Facebook, it can be difficult to build up your following and connect with customers.
It’s important to increase the number of Facebook likes on your business page because other users who like your page will be able to comment on and share your updates with their entire network of friends. Therefore, the more people who like your business page, the more word-of-mouth and visibility your business will gain.
Below are three free and low cost tactics that can help to increase your business’ Facebook likes:
1. Inviting Friends
When setting up a business page, you’ll have the option to create a handful of page administrators, or admins. This admin feature allows Facebook users to toggle between a personal account and any business pages they have admin privileges for. Any admin can also invite his or her friends to like a business page. To do so, switch to your personal account, select build audience, and choose which friends you’d like to invite. Add a few colleagues as Facebook admins and have them invite their friends too.
2. Paid Advertising
Facebook provides many paid advertising opportunities including ads, offers, and featured posts. All of these options come with granular targeting so you can reach users by age, interests, location, and more. You can create a Facebook offer that rewards users with a discount code if they like your page. This can be a great way to encourage more likes. You can also promote an especially timely or interesting Facebook status update to gain more reach and more page likes as well.
3. Post Shareable Content
Keep your followers happy by posting relevant and sharable updates to your page at least weekly. For example, if you recently read a blog post or news article that is relevant to your industry, then link to that article on Facebook and provide a sentence describing the content and why you’re sharing it. Your Facebook audience will appreciate interesting, relevant content that is not a direct sales-pitch for your business. This kind of content is the most likely to get shared and attract new followers.
Is your business active on Facebook? If you’re looking for strategies to increase your social media marketing success, then contact Anchor Wave. We specialize in helping small businesses increase their online marketing ROI. Call us today at (520) 622-3731 or visit us online.
