Properly positioning your company on the Internet can make a big difference to your bottom line. An increase in online traffic and social media fans can lead to more customers and higher profits. Below we’ll outline three basic digital marketing tactics, which small and medium-sized businesses can explore with the help of an internet marketing agency.
Pay Per Click Advertising (PPC)
A PPC advertising model allows you to place ads on search engines and social media networks, and only pay when a potential customer clicks on your site. Companies such as Google, Bing, and Facebook allow users to set demographic and keyword targeting and bid on how much they would like to pay for each click. PPC advertising on a search engine means that your ads will show up when users search for any of your selected keywords or phrases. Meanwhile, Facebook PPC advertising will serve your advertisement to users who meet your requested demographic and geographic parameters.
Search Engine Optimization (SEO)
SEO allows search engines like Google to more easily index your online content and make it available to searchers. An effective SEO strategy enables more visitors to organically find your website through their web searches. Partner with an experienced internet marketing tos conduct keyword research and develop SEO-friendly web design, e-commerce, and social media strategies.
Content Marketing
Another marketing tactic to consider is publishing content on your company blog and social media profiles to increase traffic to your site. A content marketing strategy allows a business to discuss topics relevant to their customers, and share their unique knowledge with a wide online audience. Blog posts may increase traffic to your website because they are indexed by search engines and linked to by other bloggers and social media enthusiasts from around the web.
If your Tucson business needs help with any of these online marketing strategies, then contact the experts at Anchor Wave. Our team of web designers and marketers can increase your online visibility and your bottom line. Call (520) 622-3731 today to set up a free consultation.
