Do you attract “ideal” customers or “profit and sanity drainers”?
When it comes to customers, many businesses erroneously believe in ‘Broadcasting’. Before you get too fussy with a misinterpretation, let me tell you why that is an error. First off, did you know how the term “broadcast” originated? It’s ye olde 1813 agricultural verb for the very ineffective action of taking seeds and throwing them […]
