How to Respond to Negative Online Feedback

Online reviews on sites like Yelp, Google Places, TripAdvisor, and more can positively or negatively affect your business’ online reputation, sales, and customer service. According to the 2012 Local Consumer Review Survey, more than 70 percent of consumers said they trust online reviews as much as they would a personal recommendation. More than half of […]
3 Website Metrics That Every Business Owner Should Know

Businesses can enhance their online presence and Search Engine Optimization (SEO) by evaluating the current performance of their keywords and website. We recommend that all businesses install Google Analytics to measure what their website does really well and where it might need to be improved. With analytics, you gain insights into how visitors find your website […]