Avoid Scams: Understand Search Engine Anatomy

Business owners beware! You need to understand the anatomy of a search results page to avoid scammers that want to sell you overpriced and misguided search engine advertising. When you perform a search on Google or your favorite search engine, you’ll generally be presented with a few common components.

Are you set Up with the new Google Analytics (GA4) tracking properties?
Don't lose important data for how your website is performing!